Blunt Perspectives from the Masters of Marketing & Advertising
In his book, Ogilvy on Advertising, David Ogilvy divulges some of his most significant marketing and advertising secrets. He also had very blunt thoughts on the subject of advertising.As Ogilvy put it...
View ArticleThe 125+ million USD online event
In case you missed the news reports ...In mid-April, the "One World: Together at Home" virtual concert raised over $125 million USD. Online event proceeds are earmarked to help global healthcare...
View ArticleBeware all sources of event promotion advice
Here's a recent client marketing calamity. Significant marketing issues were discovered during an on-boarding process for a new client.Over a period of eight years, client "X" invested over one hundred...
View ArticleThe Negative Impact of Executing Your Event
In October, a client was able to pull together a socially distant outdoor event. Even more impressive was the short time-frame involved. From event approval to show weekend, was less than 30 days. All...
View Article"Check our Facebook page for updates"
Here's a bite-size nugget for today ...During these difficult times, several local restaurant owners have either shut down or severely restricted in-person dining.While listening to the local news on...
View ArticleThe Queen's Gambit of Drugs, Alcohol, and Chess
If you have a Netflix account, I recommend watching "The Queen's Gambit." The Queen's Gambit is a look into the world of competitive chess combined with the struggles of drugs and alcohol. The series...
View ArticleWhat are your alternative event revenue sources?
In 1736, this well-known polymath said the following:"An ounce of prevention is worth a pound of cure" -Benjamin FranklinBen said the quote above regarding the fires in Philadelphia (USA) some 285...
View Article"Good cause" fundraising rarely works
In the fall of 2020, an event organizer reached out to their 10K+ Facebook followers and database of over 30,000 supporters. At the time, the idea was, "since we're not having an event, let's try to...
View Article"Is your event customer data backed up? Are you absolutely sure?"
During a client data mining project, the following gem came to light.A client was conducting a customer loyalty assessment. In short, how many customers return to an annual event over five years.If you...
View ArticleA note on events canceled - long ago
Here's a relatively quick tidbit for today ...During a recent review of event websites, there was a noticeable trend in websites with prominent event cancellation notices. Obviously, if your event has...
View ArticleA quick event website search engine hack
Back in 2016, a client kept receiving numerous online questions and telephone calls about a night event. People were inquiring how to purchase tickets for the event at night. There was one problem, the...
View Article"Check our Facebook page for updates"
During these difficult times, several local restaurant owners have either shut down or severely restricted in-person dining.While listening to the local news on the radio today, a restaurant owner...
View ArticleIs it time to take your event outside?
A year later, there is a decent amount of COVID data for us to consider. One data point of near-universal agreement is that COVID transmission outdoors is very low. Consider this recent headline from...
View ArticleSorry, Facebook cannot be your only event update channel
Today was a fascinating "kick in the head" kind of day. It was a day where government X was supposed to give updates on a set of federal regulations. The information was scheduled to be shared via an...
View ArticleThe Lost Art of "Breaking Bread"
Here's a recurring theme that bears re-emphasis.Today, I received a telephone call from a client "needing to vent." Long story condensed, two primary groups responsible for producing an outdoor event...
View ArticleThe Brutal & Insidious Nature of Slow Tech
Recently, while working with a client, I was reminded of the importance of efficiency as it relates to one's workplace technology.Because of the technical aspects of the work being done, the client...
View ArticleA counterintuitive: selling tickets because you need revenue
A few weeks ago, a series of "professionals" deemed the strategy of waiting to sell tickets to one's event as "crazy!"On the surface, that might be a fair assessment. Yet, as you dig deeper into...
View ArticleYou Need to Consider the Other 97%
By now, you're probably familiar with my "3% rule" targeting rule.If not, here is a brief overview:Accepting that only 3% (or less) of your local population is predisposed to attend your event is a...
View ArticleThe "dirty, ugly" and way under leveraged event promo
This quick nugget comes from an event marketing manager in the UK ...As a whole, this outdoor UK event runs highly sophisticated marketing campaigns, both online and off. Honestly, some of the best...
View ArticleA Follow Up on Those Social Icons
"A" writes the following in response to "About all those social media icons"-------hi - what if you consider that social media helps with awareness, but actual ticket sales do not reflect a click from...
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