Does funny put money in your account?
This evening (US Time), companies are investing 6.5 million USD for a 30-second Super Bowl commercial, per ESPN.com. Come Monday morning, you'll hear a bunch of people pontificate about the "best" or...
View ArticleA Powerful Key to Great Event Survey Results
Recently, clients have been doing a decent amount of surveying. Their survey types include everything from post-event surveys for 2021 to pre-event surveys for 2022.Here's something of interest. For...
View ArticleCracking Creativity with Tommy Edison
I'm going to take a slightly different tack on this one. It will focus a little more on personal development. So, bear with me.One of the world's most creative minds kept extensive handwritten notes....
View ArticleMinimize the hoop jumping
Last week, my car needed maintenance. As result, I found myself in a small auto repair shop. "Calcio" loving Italians run this cozy auto repair shop. Serie A and Serie B, to be precise.In the repair...
View ArticleOverly Obvious Domain Registration Advice
Back in 2006, I only had a few event clients. During that time, most of my income resulted from working with small to medium businesses. There were numerous clients spread across multiple industries...
View ArticleHow to Deal with "LOTS" of Event Complaints
In 2021, a client raised the "a bunch of people are complaining" flag regarding an email marketing campaign.When I asked for further details, the response was, "people didn't know there was a link in...
View ArticleExtraordinary intel on some US events
Here's a little nugget on gathering intel on events in the United States. Specifically, not-for-profit events.Because I'm US-based, this recommendation is focused on US-based non-profits/events. That...
View ArticleMy number one rule of event content
Most client campaigns are composed of anywhere between 100 to 150 pieces of advertising and marketing content. This content is distributed via both traditional and online mediums. Content can be...
View ArticleA logical event website misconception
Recently, I had a brief telephone conversation with a potential client. Overall, it was a positive call. Yet, there was a common question that kept being asked.After a bit of hindsight, I thought,...
View ArticleThe Other 97% ...
By now, you're probably familiar with my "3% rule" targeting rule.If not, here is a brief overview:Accepting that only 3% (or less) of your local population is predisposed to attend your event is a...
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