In 1736, this well-known polymath said the following:
"An ounce of prevention is worth a pound of cure" -Benjamin Franklin
Ben said the quote above regarding the fires in Philadelphia (USA) some 285 years ago.
Fast forward to 2021, and too many events are in serious trouble. The reasons are far-reaching. If you're local, provincial, or federal government won't allow you to have an event, there's not much you can do.
With that said, here's a simple question for today:
"If you can't hold an event, how is your organization generating revenue?"
Yes, every event should have a substantial cash reserve. In some cases, depending on where you are in the world, there is government assistance.
But if all your options for assistance are exhausted, where does that leave you and your event?
Alternative revenue sources are your "ounce of prevention!"
If you don't have alternative revenue options, now is a great time to start! There is a multitude of avenues, from collecting donations to online paid events. Those revenue options should be explored now and in place for the next global catastrophe.
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