"Bummer. The good tickets are sold out!"
"Bummer. The good tickets are sold out!" That was from an email that was sent to a client today.The client had done such an excellent job of advance ticket sales, that all their premium event tickets...
View ArticleThe rub against free event advertising and marketing
Every year, I hear event organizers espouse the virtues of "free" advertising and trades. Occasionally at conferences there is an "oh yeah ... well we got X, Y, or Z for free" contest. Lots of people...
View ArticleThe comfort and benefit of extra event seating
A few years ago, I engaged in a heated debate with a client's operations manager. At the time, I requested an extra 25-50 seats for a sold-out premium venue of 150 seats.There were several useless...
View Article"What happens when your event gets canceled?"
Quick disclaimer: what follows is not legal or accounting advice. My recommendation is to speak with an individual well versed in consumer law for your country or jurisdiction. With that said, the...
View ArticleThe "X" factor of a great event ticketing company
"Your patron's event experience does not start when they walk in the front gate of your event. Their event experience starts the moment they use their hard-earned money to buy a ticket to your event....
View Article"Have Blue" secrets for marketing your event
Back in the 1970s, the United States Government took on a highly secretive project known as "Have Blue." The "Have Blue" project was the precursor the to the F-117A Nighthawk a.k.a. "Stealth...
View ArticleSharing this critical cog with your event vendors
After each event, clients execute a Customer Experience Assessment (CEA). In short, a CEA is a specialized process used to identify the strengths and weaknesses of marketing, logistics, operations, and...
View ArticlePutting your event marketing detective cap on
Years ago, a seasoned event organizer commented on one of my most powerful marketing strategies. In their words, "I've been involved in these events for 40 years, and what Eugene is suggesting is one...
View ArticleAre your considering postponing your event?
Last year, my lady received a message that an annual event we've attended for years is postponed. The event is a holiday tour of historic local homes. Ultimately, the event organizers decided to...
View ArticleEvent Promotion and the Bloomberg "Bomb"
Earlier today, former New York City Mayor Michael Bloomberg announced the suspension of his 2020 U.S. Presidential campaign.Today's takeaway has everything to do with politics and the marketing of...
View ArticleCombating the coronavirus & event uncertainty or cancellation
First things first . . . Be safe out there! Here's wishing you, your family, and friends a safe journey ahead.Unfortunately, there is a lot of incorrect information regarding the novel coronavirus. I'm...
View ArticleWhere not to advertise your event in an airport
During today's adventures around the galaxy, the following came up ...If you're going to advertise your event, business, or anything in an airport, there's definitely one place you want to avoid.After...
View ArticleThe pride in winning absolutely ZERO event marketing awards
Years ago, a seemingly go to question for air show organizers looking to hire me was, "how many marketing awards have you won?" At the time, there was a competitor touting all their marketing awards....
View ArticleThe Event Cancellation "Survival" Guide (Webinar)
Here's the sign up link for the Event Cancellation "Survival" Guide webinar scheduled for Tuesday, March 17 at 12:00h EDT (16:00h UTC) and Tuesday, March 24 at 21:00h EDT (01:00h...
View ArticleDigging a "mine" right below your feet
Recently, a fellow business owner said the following:"That's unbelievable! Where are you getting all that customer data from?"My response, "right from the customer." My intention was not to be cheeky...
View ArticleWhy the Pros go "BIG" to advertise
Last year, a friend was frustrated while fiddling with his mobile device. He was frantically tapping at his smartphone. When I asked him what he was doing, his response, "I'm trying to manage my...
View ArticleBucking the system, regardless of circumstance
Right now, there are ambitious event organizers who are figuring out how to hold their next successful event. This includes changing how events are executed. Maybe even going from a live in-person...
View ArticleSuccess modeling and your event
Here is a tremendously powerful technique I learned from Dr. Wyatt Woodsmall in the late 2000s. It is known as success modeling.One of the best things that you can do for your event is to model your...
View ArticlePrecision Event Promotion Using the 3% Rule
Accepting that only 3% (or less) of your local population is predisposed to attend your event is a good thing. How so? If you and your event team focus on those most interested, you will significantly...
View ArticleLearn up to 2x faster in self-isolation
If you find yourself in self-isolation or mandatory quarantine, here's a way to turbo-boost your learning ...Before the Coronavirus hit, I was fortunate enough to begin my mornings in the gym. In...
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