An Event Cancellation Sample Email / Message
During a 2020 Event Cancellation "Survival" Guide webinar, John Haak from EventSprout provided webinar attendees some great advice on dealing with event postponement, cancellation, and ticket refund...
View ArticleHow to PO an ad sales exec or hook a win
Years ago, I had an interesting potential advertising experience.At the time, someone tried selling me advertising in a local print publication. As part of the sales pitch, the salesperson gave me...
View ArticleBefore spending on the Facebox, do this ...
Here's a little excerpt from page 88 of my Facebook book ...One of the first things we do with any new client is a marketing and advertising audit. Almost every audit proves that events aren't tracking...
View ArticleBe sure to double-check that big ad buy
During an advertising project involving a client, we discussed setting up UTM tracking links for all the client's online advertising efforts. The client had mentioned that they had a series of online...
View ArticleSpider-Man & the use of Jedi mind tricks
Today, I'm going to rant a little on the importance of delivering an extraordinary experience at your event.There seems to be a gap between advertising promises and attendee expectations when it comes...
View ArticleDriving Traffic to Your Event Website
The question: "How do I drive more traffic to my event website?"Instead of giving you a specific tactic or advertising/marketing channel let me pass along a fundamental. This suggestion is universal...
View ArticleTwo-step remedy for online angries ...
Hopefully, all the emails about your event are positive. But there are always a few people that are a little harsh and even sometimes downright offensive in their feedback.As you know, a small number...
View Article"It's right there in front of them!"
Back in the early 2000s, I spent a significant amount of time in web usability consulting. What the heck's that?!?! The process involved live testing of how users interact with a website. Clients...
View ArticleGet rid of all those details in your event promotions
Back in the day, I heard an advertisement for a local drive-in event. The piece of advertising was a 30-second radio spot. The radio ad emphasizes the importance of keeping your marketing message...
View Article... your event website in the meantime?
After reviewing dozens of event websites for an upcoming project, the following deficiency kept creeping up.Depending on the event, the amount of time between announcing your event and your event...
View Article"If you can't track it, don't do it!"
Here's a friendly reminder as we approach the year's end.If you haven't already, please make sure to take some time to put all your advertising and marketing under the microscope. Take a look back at...
View ArticleBehind the Black Friday / Cyber Monday Scenes
Black Friday or Cyber Monday. Both days are full of discounts, occasional poor consumer behaviour, and seemingly "once in a lifetime" deals. In total, it's a massive day for online and retail revenue...
View ArticleSystemizing a Little Healthy Ticketing Paranoia
Multiple clients found themselves refunding significant amounts of ticket revenue this year. Ultimately, it came down to an issue with selling tickets at higher pricing than the pricing schedule.Thus,...
View ArticleAre all your event announcement ducks in a row?
Here's a timely combination of a few previous rants ...Last week, a headlining act announced their 2023 performance dates for a well-known local event. After the announcement, local news outlets...
View ArticleTicketmaster: Much Maligned & Possibly Misunderstood
Have you ever mentioned Ticketmaster around an event organizer?To date, I cannot think of a single instance where someone had anything positive to say about Ticketmaster. Yet, ironically enough, for...
View ArticleThe Ultimate Event Advertising Solution
If you've been receiving my emails for a while, you'll probably remember the following story.Today, I'm going to suggest something radical based on the busted billboard story.So, here's the short...
View ArticlePeter Parker beats back the pandemic
Over the weekend, Disney/Marvel's Spider-Man: No Way Home raked in over one billion USD worldwide. All in the middle of a significant uptick in COVID cases from around the globe.Given the...
View ArticleYour Diamond Mine of Data - Lost Forever
Here's a short and unfortunately not so sweet tidbit for today ...A surprisingly high number of new client projects start with clients not having access to their own Google Analytics data.What’s worse...
View ArticleThe Irreplaceable Charm of Live Events
Getting together with other human beings is a positive experience that is almost impossible to replicate. But, of course, that’s provided you want to get together with other people. The holidays don’t...
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