Important context on ticket pricing complaints
Pop quiz ..."How many customers complained about ticket prices at your last event?"The question above might seem overly simplistic, but there is an essential word of note. And it's a word you and your...
View ArticleThe fast-food secret to a killer event
As a caloric assault on my body, I decided to take my lady to go get some fast food. Burger King to be precise. Their Incredible Whopper is in a word, unique. We pulled up, ordered and in less than...
View ArticleText message lessons and your event
Here's a short one for today.Yesterday morning, my lady sends me a mobile text (SMS) message. I reply with three text messages full of sarcasm. To which my lady replies with a text message that was...
View ArticleAll the Board members asked this question
A few months ago, the Executive Director of an event noted something interesting. The director said that all their Board members asked an eerily similar question. That question, "how many people are at...
View ArticleThe Millenium Falcon & your ticket sales
In case you missed it, the new Star Wars "Rise of Skywalker" trailer was released back in October. Even if you're not a fan of "the Force," stick with me here.While everyone in the galaxy is focused on...
View ArticleCurves and ticket revenue control
Previously, we've delved into the world of ticket revenue awareness. That said, if you want to take your game to a whole new level, consider your hourly ticket revenues.Hourly ticket revenues,...
View ArticleYour Ticket Buyer's Continuum
In a recent review of outdoor event survey data, I noticed some interesting discrepancies ...The post-event survey was put together by the event's ticketing company and is sent automatically to ticket...
View ArticleKryponite for the social whiners and haters
Here's an excerpt from my Facebook book on dealing with the event complainers, haters, and howlers ... tis the season!Because social media is a, well, social animal, it is nearly effortless for people...
View ArticleA shameful and gastly looking website
Remember that old cliché "don't judge a book by its cover"?The same sentiment applies to your event website. And ironically enough, to some of the most successful sites on the Internet. Putting all...
View ArticleHow Facebook could be ripping you off
Last year a friend of mine bragged, "Loj! I spent USD 800 on an advertisement that according to Facebook sold over USD 100,000 of our products in 30 days!" That sounds amazing, if only it were...
View ArticleThe TV Advertising Test
Does your TV ad pass the following test?At the local gym, there is a row of television sets that display the major U.S. networks. There is a little bit of something for everyone ... news, sports, home...
View ArticlePay them & hold their feet to the fire
A few years ago, a client decided to hire a highly prestigious PR firm to help promote their event. The cost to hire said PR firm was in the tens of thousands of dollars (USD). Ultimately, not a single...
View ArticleDisrupting "the rhythm of the page"
Years ago, a web design studio featured a client's air show website in their portfolio. Here is a paraphrased portfolio description: "XYZ Air Show now has an exciting, fresh website design to excite a...
View ArticleBeing completely counterintuitive in 2020
First and foremost, here's wishing you a safe and prosperous 2020! Since it's the New Year, you often hear many resolutions. Below is some amazingly straightforward advice, yet it's often challenging...
View ArticleHaircuts and dying marketing data
Every time I go to get my haircut, I am forced to check-in with a computer.As part of the check-in process, there are a series of info fields you must complete. Items include the request for your first...
View ArticleCrushing dreams & aspirations for profit
Today's question: "How do I decide on a profitable, entertaining event to market?"It starts with avoiding creativity and a "new kind of event people have never seen before!"Put bluntly, stay away from...
View ArticleMarketing & chaos the week of your event
You know what it's like ... those days leading up to and through your event. My guess is that you would NOT use words like "relaxing, stress-free, or pleasant." Chances are it's a little more chaotic,...
View ArticleEliminate advertising & sell more tickets
A few years ago, a new client asked me to help identify the most effective advertising and marketing channel for their event. The channels included both online and traditional media.At the time, the...
View ArticleThe ultimate form of event insurance
Years ago, I had a client who did exceptionally well at their outdoor event. They generated a profit of over $250,000 USD. In a moment of unbelievable generosity the entire $250,000 of profit was given...
View ArticleText message lessons and your event
Here's a short one for today.Yesterday morning, my lady sends me a mobile text (SMS) message. I reply with three text messages full of sarcasm. To which my lady replies with a text message that was...
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