How much do they spend inside your event?
A number that is not discussed often enough, at least in my experience, is average customer value inside an event.That customer value is typically the sum of food, beverage, and novelty purchases, per...
View ArticleDo you know when their event experience starts?
If you were asked, "when does the customer experience for your event, start?" What would be your reply?Many people would answer, "as soon as they walk in the gate at your event!" And an argument could...
View ArticleSell more event tickets by not selling tickets
You're probably thinking to yourself, "he's joking around or something, right?" Nope! Allow me to pay off the seemingly ridiculously revised title line ...For a multitude of reasons, most event...
View ArticleAn event marketing checklist or be checked!
On the positive side, a Platinum client set numerous ticket revenue records today with their ticket launch. On the not so positive side, there were costly issues that arose with the ticketing company...
View ArticleWhere are your ticket sales today?
Let's start with a quick question, "how often do you check your ticket sales?"For many event organizers, not often enough. By the time they realize they're behind on ticket sales, it's too late. The...
View ArticleThis doozy reared its ugly head, yet again
What's the "doozy"? The insidiousness nature of inaccurate and inconsistent data.Any event's ability to use data, even at the most basic level is predicated on the quality of the data being collected....
View ArticleData's What, When, and Why ...
During an interview with Mike Gastin for his podcast the Currency (you can listen here: 65 Minutes of Outdoor Event Promotion Insight), the topic of data leveraging and analysis was broached....
View ArticlePick up the effing phone (please)
Fair warning, what follows is a bit of an abrasive rant. My mantra ... if I complain about something, I better provide a solution. There's actionable advice at the end. Ok, let's go!50 years ago this...
View ArticleThe Godfather of Gore's killer advice
Herschel Gordon Lewis was known as the "Godfather of Gore." His horror movies launched the "splatter" film genre. (I'll let you use your imagination on that one. Or, your welcome to do a Google search....
View ArticleOpinions and feelings versus results ...
In response to "A great (aggressive) ticketing idea," Dan P. writes the following:(FULL DISCLOSURE: Dan does excellent work for my clients, and we are personal friends. That said, he has a significant...
View ArticleThis needs to be in every vendor contract
I'd like to take a closer look at crucial vendors at your event. In particular, your vendor agreements.In a recent feature, the interconnect between event execution and advertising/marketing was...
View ArticleAbout all those social media icons ...
If you're going to have social media icons on your page, keep them confined to the footer of your website. That is unless you can show, with hard data, that social media icons deserve larger and more...
View ArticleLie about this number & you get crushed
A couple weeks ago, a colleague of mine sent me an email chain regarding a large outdoor event.In the email chain, a representative from a Fortune 500 company took serious issue with the event's...
View ArticleA giant steaming pile of bull***t ...
A few months ago, I received an email from a nearly billion-dollar (USD) marketing company. The company espoused the following "keys to success" for email marketing in said email:"Better email design =...
View ArticleHow Disney eliminates their competition
Today, we're going to take a quick look at how Disney's movie division scares off their competition. You're probably saying, "Eugene, I don't have a movie studio." And that doesn't matter. Because it's...
View ArticleIf you're going to "do it," do it for real
If you're selling your event tickets online or off, maybe a combination of both, I recommend the following. Run a live test of a ticket purchase.It's simply not enough to run a "test" transaction or in...
View ArticleMushy, unicorn and rainbow event questions
After every event, we send a Customer Experience Assessment (CEA) for Platinum clients. Without getting into the weeds, a CEA is basically a supercharged survey. The most significant difference between...
View ArticleThe millions in advance ticket sales model
In 2019, three Platinum clients raked in over 2.5 million USD in advance ticket sales for their events. I cannot promise you the same results. But, I can share with your a fundamental strategy they all...
View ArticleRemember, the Internet is forever
Lately, I've been assisting clients with some particularly thorny online "angry-pants people." Specifically, the people who will whine and complain about anything you try to do. It seems like some...
View ArticleConfusing everything else with ticket sales
Last week, a client threw me a prickly curveball. Their point went like this (paraphrased)..."Eugene, I understand your focus is on ticket sales. But we as an organization need to show the community...
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