"Facebox" just banned your page, now what
During initial marketing assessments, Facebook is usually one of the first topics mentioned by new clients.A favorite point of event organizer braggadocio is touting one's Facebook followers or page...
View ArticleDoing the opposite of everyone else
Years ago, I sent a struggling event organizer an overview of my marquee service. At the time, the organization ran a million-dollar-plus annual event and was almost bankrupt. To say that the future...
View ArticleA one-shot super spend Sunday
If you watched the Super Bowl on Sunday, there is no doubt that you caught some of the commercials. Some companies paid up to $5.6 MM USD for a 30-second spot.With the above said, if you had USD 6...
View Article(An on the fly) diversified event advertising portfolio
During a recent telephone conversation, a friend shared some unfortunate news about his business. My friend had been banned from advertising on Facebook.When I asked, "what happened?" His response was,...
View ArticleHow to scare the pants off ad agencies & profit
Advertisers, ad agencies, ad sales reps and graphix designers don't want you to know the following ...99% of them are terrified of direct response marketing (directly linking an advertisement or...
View ArticleThe Iowa Caucus catastrophe & your event
Monday's technology issues at the Iowa Caucuses reaffirms the following case study ...(if you're a non-US reader, please do a quick US news search on "2020 Iowa Caucus" – you won't be able to miss...
View ArticleWhen to forgo overly proper grammar
When was the last time you read an advertisement or marketing piece and thought to yourself:"How they organized all those words is simply extraordinary. I have to tell all my friends about the amazing...
View ArticleRoyally screwing up "sold out"
A few years ago, I was on-site to support a client event. It was a free outdoor weekend event (Saturday & Sunday).In the days preceding the event, all the event infrastructure was being set up....
View Article"Yeah, so about those numbers we gave you ..."
Data can be a bit of a trickster, a little good or a little bad. And, sometimes a little bit of both. Data can also be used in a variety of ways. In some instances, the same exact data set can be...
View ArticleWhat are you putting on your ticket?
Here's a quick question to consider. It's applicable to both your online and hard stock tickets.The question is, "what information are you putting on your event ticket?"Most events include info such...
View ArticleBeware perceptions of predetermined success
A few days ago, a client was very excited to send out a new marketing piece. The piece was being sent to over 30,000 well-targeted people. Most were previous attendees of the client's event. In the...
View ArticleInvesting $3K (USD) a day to promote your event
How do you invest $3K USD per day to promote your event? It's an interesting answer. But first, a little context.The question above comes from a real-world scenario. A good friend of mine manages...
View ArticleDo you have event promotion "baditude"?
This comes from client work and is fascinating to me. What follows is illustrative of how many events approach their advertising and marketing. Especially not for profit organizations.What is it? It's...
View ArticleIf you're every offered a marketing list for your event ...
Every year clients are solicited offers to promote their event to a third-party marketing list. Typically, these list opportunities come in the form of email marketing databases or postal mailing list....
View ArticleWhere should I focus to increase event revenue and attendance?
Today's question comes from a worldwide survey of event organizers conducted a few years ago ..."In what area(s) should I focus on to increase growth (revenue / attendance) for my events?"It's an often...
View ArticleThose horribly misunderstood event ticket discounts
Last month, I received an email about the unique methodology used to promote client events. One part of the email referenced ticket discounts for an outdoor event and said:"It would also allow us to...
View ArticleThe "Storm Area 51, They Can't Stop All of Us" event ...
Back on, September 20, 2019 was a scheduled event called is "Storm Area 51, They Can't Stop All of Us" event in Rachel, Nevada, USA. If you ever considered getting anywhere close, I'd strongly advise...
View ArticleEthically "stealing" outdoor event ideas
A few months ago, I attended an arts and crafts festival. Usually not something I'd attend. But, my lady has been mentioning the event, non-stop, over the last two days. So we went!Three hours later, I...
View ArticleGetting your event promotion and vendors in alignment
Here's a question to ponder, "Are your marketing, advertising, and PR campaigns ALL in alignment?"The question above came up recently on a major project. Each of the listed elements (marketing,...
View ArticleBeware those event industry "bandwagons"
I'm sure you've heard the phrase, "jump on the bandwagon." If not, it means that a group of people start lining up to do something, because "everyone else is doing it!"You'll often see the bandwagon...
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