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Borrow Event Promotion Ideas from This Marketing Example
 The image above is from a Lumber Liquidators marketing post card that arrived today. What does it have to do with marketing your event? Not much at first glance. But,once you start to dig beyond the...
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Always Do This - Before Redesigning Your Event Website
As you probably know, redesigning your event website can be quite a daunting task. The redesign process isn't helped by all the technological "bells and whistles." What was once just an HTML document...
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Great Example of How to Promote Your Event on a Billboard
The above billboard can be found on 490 East (headed toward Downtown) in Rochester, New York. The billboard location hasn't changed in years. Probably because it works so well. It's also a great...
View ArticleOnline Marketing Fundamentals for Small Business
Recently, I was interviewed by my friends Roman Jakubowycz and Eugene Shatsman of National Strategic. Their company consults with small businesses on integrating successful strategies of Fortune 500...
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Pack Your Event & Skyrocket Your Advance Ticket Sales
Sign-up Below and Get Your FREE Video & Report on How to Pack Your Event, Sell More Advance Sale Tickets, and Stop Worrying About People Showing Up ... Name Email Important Note: After you submit...
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The Most Important Reason to Sell Tickets Online
by Eugene LojToday, it's difficult not to find a good reason to sell event tickets online. While most event organizers tend to focus on the convenience factors, there is one significant advantage of...
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Ideas to Sell More Tickets for Your Next Event
by Eugene LojThe notion of selling additional tickets to your event is hard to resist. Wanting to sell more tickets is great, but many event organizers struggle just to sell enough tickets. What...
View ArticleHow to Avoid Worrying About People Showing Up to Your Event
This is might be the most common question people ask, "how do I stop worrying about people showing up to my event?" The short answer ... you need to sell out your event.You're probably thinking, "yeah...
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Always Do This - Before Redesigning Your Event Website
As you probably know, redesigning your event website can be quite a daunting task. The redesign process isn't helped by all the technological "bells and whistles." What was once just an HTML document...
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Using Email Marketing to Drive Your Advance Ticket Sales
by Eugene LojAllow me to be direct ...Most event organizers/event marketers are clueless on how to run an effective email marketing campaign. What starts as well intentioned communication, turns into a...
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Pack Your Event & Skyrocket Your Advance Ticket Sales
Your First NameYour Primary EmailImportant Note: After you submit your info, you must check your inbox and click on the verification link. This is done to protect your privacy! I can't send you any...
View ArticleThe egomaniac's guide to event failure
Fasten your seat belts, because things are going to get blunt!Event organizers get themselves in HUGE trouble because they're subjective in how they plan and execute their events.According to Princeton...
View ArticleAre your event attendees loyal? Are you sure?
When it comes to event attendance, there is a standard go-to phrase, "we can always count on our loyal customers!"After completing a recent analysis, my question of the day is, "do you really have...
View ArticleMining your event marketing mountain &"digital dust"
When starting with a new client, I conduct a thorough marketing audit. The sophisticated process involves taking a very detailed look at an event's financial health and marketing assets.In every audit...
View ArticleTaming those marketing tech monsters
There's this guy I know who's really into marketing technology. He drones on about tracking everything to a result. He also drives his client nuts with his rantings and ravings on how they should...
View ArticleAre you properly targeting your event in the marketplace?
Lately, I've been on a bit of an ethnic festival kick. This weekend was a local Greek festival. And those Greeks sure know how to cook amazing food!This weekend's festival reminded me of a question my...
View ArticleEvent Promotion Question: At the door or online ticket sales?
Here's a question from the Questions & Answers bag: "Do you think it is better to sell just on the door, or online and on the door?"With rare exception, all your ticket sales should be exclusively...
View ArticleHow did they hear about your event & why did they buy?
In a recent review of outdoor event survey data, I noticed some interesting discrepancies ...The post-event survey was put together by the event's ticketing company and is sent automatically to ticket...
View ArticleWhy did they unsubscribe? Do you know?
Over the last 8 years, over 24 million emails have been sent for event clients. The emails go out to permission-based prospect and customers from around the world. Thus, the email list quality is...
View ArticleUsing a strategic pricing model to drive massive ticket revenues
Over the years, I've worked with multiple event organizers who are staunchly opposed to discount pricing. They each have their own reasons. Including, "we don't want to discount because it costs us...
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