With the days that have passed, I reflect on a few nuggets of event wisdom. Specifically, last month's observations at an international conference of event organizers.
If you haven't had an opportunity, please go back and read the "Can I buy you a drink?" post or email for context.
This year was the first year I did not have a trade show booth at an industry conference. Not having an exhibit allowed me to take in the conference in a whole new way.
In short, when you're not focused on trying to book business at your booth, you are far more aware of the subtleties around you.
One of my biggest conference takeaways is a question for every event organizer, "what's your approach to other event organizers who are far more successful than you?"
My reason for bringing up how event organizers react to the success of others tends to be very telling.
There are usually two distinct responses. This isn't absolute and I'm sure there are exceptions, but for the most part... those who are jealous of the success of others aren't doing as well as they could.
On the positive side, those who recognize the success of others and carefully study event success are far more likely to have successful events. It could be as simple as ethically borrowing and implementing one great idea.
I'm curious, "what's your approach to other event organizers who are far more successful than you?" Drop me a line and let me know.
Here are some additional nuggets of event planning advice: